On Thursday, March 21, 2024, the 8th Mystery Shopping dan conference took place in the Crystal Palace, BTC, Ljubljana, the only specialized professional conference in the field of customer purchasing experience (CX) in retail.
At the conference, participants received a dose of ideas, practical tips and unique insight into the strategic planning and implementation of Mystery Shopping for mapping, managing and delivering a great shopping experience (CX), rewarding sales teams, measuring sales staff and increasing sales and customer satisfaction.
Speakers
- Using Mystery Shopping at Petrol
Jože Smolič, member of the management board, Boris Jelčič, executive director of the area of Sales to end customers (B2C) and Dejan Bučić, head of the organization of operations and services at points of sale, Petrol d.d. - Good practices on how to use the Mystery Shopping in companies; how companies increase customer satisfaction and sales by using this service
Václav Šojdel, President of the Association of Mystery Shopping Agencies – MSPA Europe / Africa, 2023/2025 and Country Manager at the market research agency Market Vision, Czech Republic - The difference between Mystery Shopping and other market research and the best combination of them
Janja Marolt Božič, founder of the market research agency Mediana d.o.o. and president of the Esomar for Slovenia - Using Mystery Shopping at Jože Pučnik Airport Ljubljana
Taja Skobir, head of integrated management systems and Klemen Denša, management systems department, professional associate for quality, Fraport Slovenija d.o.o. - Using Mystery Shopping in M Tehnika
Slavko Očko, Director of M Tehnika, Mercator d.o.o. and president of the management of M Energija d.o.o. - Use of Mystery Shopping in Hrvatska poštanska banka d.d.
Sanja Gomuzak, service quality coordinator, Hrvatska poštanska banka d.d. - Raising additional sales and performing follow-up through the use of Mystery Shopping to increase sales
Natalia Ugren, founder and director, Skrivnostni nakup d.o.o. - The right approach to measuring salespeople is the first step to increasing sales
Dr. David Đukić, Director, Institute for Professional Sales - Contact Center Mystery Calls – Revealing Key Strategies for Exceptional Customer Satisfaction
Petra Knez Bahor, business coach, expert on the industry and culture of contact centers, Contact Center Rdečka - A slightly different guest, Tilen Artač, host of the TV show Kaj dogaja
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Partners of the Event:
Gallery:
Video Gallery:
Dr. David Đukić – First step to increase sales is having the right approach to salespeople measurement
What does Ljubljana Mayor Zoran Janković think about the Mystery Shopping Stars, Top Motivators and Mystery Shoppers?
Author of the skit: Tilen Artač
What does football coach Srečko Katanec think about the Mystery Shopping Stars, Mystery Shoppers and Mystery Fans.
Author of the skit: Tilen Artač
What does famous philosopher Slavoj Žižek think about Mystery Shopping Stars and Top Motivators.
Author of the skit: Tilen Artač